About us
Where Passion and Performance Come Together
Goalden founded by Olympians Billy Bakker and Mirco Pruyser, former captain and striker of the Dutch Hockey team, is a merger between digital marketing agency DRIIVN and sports marketing agency ByBP.
Our organization is steeped in the influence of (former) top athletes from various disciplines. Our top sports mentality drives us to deliver top performance for our clients. We not only understand the world of sports, we breathe it. And that translates into results that exceed all expectations.
Our team houses a new generation of sports marketers, intertwined with an array of specialists. We have creative strategists who build bridges between sports and brands, video editors who bring stories to life, copywriters who turn words into action, and producers who shape every project.
top players
the team
Meet our team of 63 specialists. From talented designers and digital marketing experts to content creators with in-depth knowledge of platforms like TikTok, Snapchat, Instagram and augmented reality.
Partners & Strategy
Mirco Pruyser
Managing partner
Billy Bakker
Managing partner
Daan Ros
Managing Partner
Sem Zijlstra
Partner/CCO
Nick Koppen
Tech Lead
Wouter Aijtink
Partner Eager
Paulo Bruns
Partner Eager
Creative & Design
Floortje Bos
Creative
Femke Klare
Creative
Benthe Coolen
Creative
Alexandra Waitz
Creator
Nina Idrus
Creator
Sophie
Verhoeven
Social Media Specialist
Monique Blom
Webdesigner
Léon Rodijk
Social Designer
Thomas Vermeer
Motion Designer
Britt Willems
Visual Designer
Malin Blommers
Visual Designer
Puck
Timmermans
Video Editor
Mark Nooij
Video Editor
Digital Marketing
Christian Ran
Online Marketing Specialist
Daan Jasperse
Online Marketing Specialist
Roos Peek
Online Marketing Specialist
Kevin Verossieau
Online Marketing Specialist
Wessel Boekschoten
Online Marketing Specialist
Romeo Fecunda
Online Marketing Specialist
Mila Te Slaa
Online Marketing Specialist
Marlon Visser
Online Marketing Specialist
Carmen Schneider
Online Marketing Specialist
Goedele Loonen
Online Marketing Specialist
Kevin Schut
Online Marketing Specialist
Kenjiro van der Laan
Online Marketing Specialist
Esmé Bouali
Online Marketing Specialist
Marit de Zeeuw
Online Marketing Specialist
Denzel Sijpenhof
Online Marketing Specialist
Event / project-management
Ankelein
Baardemans
Project/Eventmanager
Lieuwer Haites
Project/Eventmanager
Belle Vlaanderen
Projectmanager
Laura van de Veen
Projectmanager
Total activations
up to now
550+
Number of people
activated
120K+
People reached
with campaigns
10,8M+
In the
Goalden team
63 FTE
