Eliza was here is committed to the sport of hockey
Customer: Eliza was here
Services
Concept creation
Sponsoring
Brand activation
Content creation
The results
Potential lead
4k
Hockey clubs
4
Total reach
191 K
Potential lead
4k
Hockey clubs
4
Total reach
191 K
Eliza was here, the leading travel organization for unique vacations, wants to make its mark on hockey by sponsoring local clubs. Goalden serves as the connecting force between Eliza was here and the hockey clubs.
The Gameplan
what we did
Eliza was here, the leading travel organization for unique vacations, wants to make its mark on the sport of hockey by sponsoring local clubs, including AHBC, RHV Leonidas, Laren Mixed Hockeyclub, and Oranje-Rood. Through a pre-established strategic sponsorship plan, Goalden will support Eliza was here in its entry into the sport of hockey. The strategic sponsorship plan consists of the following components:
Creative Sponsorship Deals
Eliza was here is a proud partner of the respective clubs starting this season. Part of this sponsorship is offering the top teams the opportunity to optimally prepare for the second half of the season abroad.
Activation plan
Unique activities will take place at the selected hockey clubs throughout the season, such as a catered hockey day for teams playing at Leonidas and Laren, and a unique experience during one of the top matches at AH&BC and Oranje-Rood.
Branding & content creation
Since the dugout is the perfect place to unwind and escape the crowds, these are now being featured on the respective clubs, all of Eliza was here. In addition, a large-scale giveaway has been launched for hockey players in the Netherlands. This giveaway highlights Eliza was here's involvement in hockey and leads to increased visibility and leads.