Jumbo Sports scores with strong campaigns and unique short-form content
Client: Jumbo Sports
Services
Concept & Strategy
Content & Production
digital Advertising
Social Media Management
The results
Views Meta
7.7M
Views TikTok
16,7M
Uniquely reached people
1,1M
For five years, Goalden has been devising, creating, and implementing unique marketing campaigns for Jumbo Sports. With a strong social advertising strategy and, since last year, also impactful organic short-form content on platforms like TikTok, Jumbo Sports distinguishes itself in the sports retail landscape. All this with a keen eye and in-depth knowledge of hockey, golf, and winter sports.
Campaigns - with real ambassadors
Each campaign is a unique story, with content that aligns with the target audience's needs and reflects Jumbo Sports' core values. A crucial aspect is the deployment of relevant ambassadors who are featured in the campaigns. These ambassadors translate Jumbo Sports' message and strengthen its credibility. In 2024, we implemented six different campaigns.
TikTok - unique short-form content
We developed 135 unique short-form content concepts for Jumbo Sports, perfectly tailored for TikTok but also widely applicable on channels like Instagram Reels. Every quarter, we organize a content factory to bring these ideas to life and ensure high-quality edits. We also handle all social media and community management on TikTok. This approach helps Jumbo Sports effectively reach and engage a young, new target audience.