Deloitte Students Hockey Trophy
Client: KNHB/Deloitte
Services
Concepting
Brand activation
Event organization
The results
Editions
3
students
1K
Relevant study
70 %
Through its sponsorship with the KNHB and Deloitte, Deloitte has targeted recruitment objectives. We developed an innovative and engaging brand activation for Deloitte, incorporating digital innovation to connect with the next generation in a new way.
The Gameplan
what we did
Deloitte's brief was to develop an innovative concept for student hockey players that offered opportunities for a broader experience beyond hockey, and that clearly aligned with Deloitte's identity. It had to address the following:
- A cool hockey activation
- Appropriate and challenging appearance for students
- Deloitte-branded
- Technology, innovation and skills are key concepts
- The “wow effect” must return
This led to an innovative edition of the Deloitte Students Hockey Trophy. Students can register for free. Throughout the day, in addition to playing 6v6 and 7v7 hockey, there were also Deloitte Talks, where international hockey players and Deloitte representatives inspired the participants. There was also a photo booth and the Skill the Challenge field, where unique and innovative skills related to Deloitte were tested, such as the 24-game, a game that combines hockey skills and mathematics.