Jumbo Hockey launch and positioning
Client: Jumbo Sports
Services
Strategy
Video Creation
PR launch
The results
Direct leads
305
Video views
81K
Readers
321K
Launching a new national brand both online and offline. Jumbo Hockey's question was: "How can we effectively launch ourselves nationally and then establish a lasting position?" This involved considering both the online and offline sides of the business: the webshop and the superstores.
The Gameplan
what we did
The first step in the plan was acquiring the Hockey Republic chain. This presented the company with the challenge of implementing the transformation both online and offline. Implementing this alone doesn't automatically guarantee a successful positioning. This is where our expertise came in.
Method
"Launching a new national brand both online and offline through a next-gen social media strategy." A beautiful sentence that we've translated together into three phases, each with its own focus and objective.
Phase 1: The pre-launch
Introducing and promoting the Jumbo Hockey brand
Phase 2: Physical launch
Opening physical stores online and offline
Phase 3: After-launch
Ongoing campaigns that build on success
Result
The tactics are clear, the final training sessions are over, and the warm-up went well: time for the match! For a month and a half, the focus was on introducing the brand online. This was done through various channels and with various expressions.