The student hockey tournament of the Netherlands
Client: Deloitte/KNHB
Services
Concept Creation
Brand activation
Digital Marketing
The results
Edition
5
Range
620k +
teams
29
Goalden created a comprehensive (online) marketing strategy for the Deloitte Students Hockey Trophy, focusing on recruiting new talent and increasing participation. Goalden also developed a sports program for students, conveying Deloitte's work atmosphere and company values, introducing flexible hockey, and, above all, creating a truly enjoyable day for students.
Online
marketingstrategy
Goalden developed a comprehensive online marketing strategy, creating synergy between all parties involved in promoting the Deloitte Students Hockey Trophy. Goalden developed static and dynamic banners, aligned with the campaign and the visual style sheet. The banner sets were used on social media.
Program
The Deloitte Students Hockey Trophy is a concept for student hockey players, offering opportunities for a broader experience in addition to hockey, and it clearly aligns with Deloitte's identity. It includes the following:
- A 7 vs 7 mixed hockey tournament
- 5's match against Pinoké Ladies 1
- Side activities
- Drinks & BBQ
- Visiting the FIH Pro League match