The winning strategy that sold 16,655 Euro Hockey League tickets!
Client: Euro Hockey League
Services
social ads
Google ads
Marketing Automation
The results
Tickets
16.6K
New profiles
6,3K
views
2,9M
The Euro Hockey League is the world's top club hockey competition, held annually during Easter. In 2024, the event took place in Amsterdam, organized by hockey clubs AH&BC and Pinoke. Goalden was asked to develop the online marketing campaign and marketing automation for this edition, and with success!
The Gameplan
what we did
First and foremost, it's important to thoroughly understand your target audience. As a sports marketing agency with our roots in hockey, we know exactly how to do this. This resulted in a robust online marketing campaign through Google and META channels, but it didn't stop there.
In addition to the online marketing campaign, a marketing automation plan was developed to enhance the fan experience by providing fans with relevant information and live updates throughout the event. This resulted in five WhatsApp campaigns and 20 email campaigns.
Before the event, the target was set at 15.000 tickets, and with 16.655 tickets, this target was easily achieved!