Activation partner Club 11
Client: Club 11
Activation partner Club 11
Client: Club 11
Services
Campaign development
Content & formats
Production & execution
The results
views
834.722
Reach
7.225
Insta followers
+ 509
For Club 11 – the party shot of StukTV's Giel, Thomas, and Stefan – we developed a social-first activation around King's Day that revolved around excitement and exclusivity. With De Jacht, we created not only visibility and reach but also a tangible brand experience for the new generation of partygoers.
In the run-up to King's Day 2025, we launched De Jacht : a campaign in which young people had the chance to win access to the exclusive Club 11 boat through cryptic hints and online challenges. Through storytelling via posts, reels, and stories, we built suspense in the days leading up to the event. By making smart use of content days and structuring the campaign in distinct phases – teasing, activation, event, aftermath – we achieved maximum output in a very short timeframe. With the boat trip as the visual highlight, we made the experience complete.
Content strategy phasing, tension and platform fit
The campaign's strength lay in its layered content approach: teasers, giveaways, live updates, and a closing recap ensured sustained attention. We used recognizable formats, countdowns, and storytelling in stories to reengage followers. The boat trip was used for high-quality atmospheric images. The result: a campaign that felt like a series, not individual posts.
first results reach and growth
- 👀 835.722 views within ten days
- 📈 +509 new followers during activation
- 💬 7.225 interactions on all content
- ???? 11 posts: 2 reels, 2 photos, 7 stories