How youth are both online
if offline hockey internationals could beat
Client: KNHB
Services
Concept Creation
Brand activation
Content Creation
The results
Days
7
Participants
1K
Growth in TikTok followers
+ 200
Goalden developed the "Beat the International" concept for the KNHB (Royal Dutch Hockey Federation), where young people can take on exciting challenges against the heroes of the Dutch National Hockey Team, both online and offline. This concept promotes the sport interactively and positions the international players as true heroes for young people.
The Gameplan
what we did
"Beat the International" focuses on inspiring young people by challenging them to compete against the Dutch National Team in various hockey-related challenges. A total of six challenging challenges have been created, which can be "beaten" both on TikTok and at the Hockey Fun Park during the 2024 FIH Pro League.
The challenges were filmed with Derk de Vilder and Renee van Laarhoven. The videos were then posted on the KNHB TikTok channel to reach a wide audience ahead of the FIH Pro League. In addition to the online videos, Beat the International spent eight days at the Hockey Fun Park during the FIH Pro League. Participants received their own scorecard and could use it to compete against the internationals.
Goalden managed the entire process, from concept creation to implementation, including content creation and event organization.