Unique ONVZ Brand Activations during the FIH Pro League
Customer: ONVZ
Services
Concept Creation
Brand activation
Content Creation
Digital Marketing
The results
Range
158.209
Fan Quiz Participants
1369
Leads
1881
The results
Range
158.209
Fan Quiz Participants
1369
Leads
1881
Goalden has created two unique concepts for ONVZ: the "First-Class Experience" and the "ONVZ Fan Tunnel." These brand activations offer participants a first-class experience and preparation during the Pro League in Amsterdam. This allows ONVZ to optimally activate its sponsorship with the KNHB (Royal Dutch Football Association).
first class experience
The "First-Class Experience" was available to both current and uninsured participants. The promotion was divided into two parts, with current and uninsured participants first having a chance to win this "First-Class Experience." Winners received a parking ticket and were picked up from the parking lot in an ONVZ-branded golf cart. They were then escorted by an ONVZ host(ess) to the First-Class seats near the KNHB main stand, where they could experience the match in a truly First-Class way.
ONVZ fan tunnel
The "ONVZ Fan Tunnel" offered all visitors top-notch preparation. Visitors walked through the Fan Tunnel, gaining unique insights along the way about the Dutch team, the match, the Wagener Stadium, and ONVZ, which were displayed on the walls. At the end of the tunnel, visitors could participate in the Fan Quiz by scanning a QR code. This gave them a chance to win exclusive hockey prizes and instantly see their score on the live leaderboard.
Goalden's Services
Goalden achieved all of this for ONVZ, performing the following services:
- Concept Creation: Based on a briefing, two strong concepts were created that fully met ONVZ's wishes and needs.
- Content Creation: All design work was carried out by Goalden and two campaign videos were shot with Lars Balk.
- Digital Marketing: A digital marketing campaign was run with which Goalden significantly exceeded the set KPIs.
- Fan Quiz: A unique Fan Quiz has been developed for all visitors.
- Event activities: Goalden took care of all event activities during the Pro League, from set-up and dismantling to enthusiastic hostesses and driving the golf cart.