Goalden is positioned as a full-service sports marketing agency that helps brands, clubs, and federations achieve their goals through creative, digital, and results-oriented approaches. With a shared passion for sports and marketing, the founders of Goalden look forward to entering this new phase. 'Together, we can propel brands to unprecedented heights and appeal to Gen Z in a way that no one else can. By creating authentic connections and telling inspiring stories, we not only grow brands but also create a lasting impact on how brands and new generations interact,' says Mirco Pruyser.

Goalden, located on Vondelstraat in Amsterdam, has consisted of a team of 63 specialists since the joint venture.