Deloitte Students Hockey Trophy
Client: KNHB/Deloitte
Services
Concepting
Brand Activation
Event Organization
The results
Editions
3
Students
1K
Related study
70%
The Gameplan
what we did
Deloitte’s request was to develop a groundbreaking concept for hockey-playing students that goes beyond the sport and provides a broader experience, aligning explicitly with Deloitte’s identity. It needed to encompass:
- An exciting hockey activation
- A fitting and challenging appeal for students
- Deloitte-branded elements
- Core themes of technology, innovation and skills
- Inclusion of a ‘’wow-factor’’
This led to the creation of a new edition of the Deloitte Students Hockey Trophy. Students can register for free, and throughout the day, alongside 6 vs. 6 and 7 vs. 7 hockey matches, there are Deloitte Talks featuring discussions with hockey internationals and Deloitte representatives inspiring participants. Additionally, there’s a photo booth and the Skill Challenge field, where unique and innovative skills closely related to Deloitte, such as the 24-game combining hockey skills and mathematics, are tested.