Jumbo Hockey launch and positioning
Client: Jumbo Sports
Services
Strategy
Video Creation
PR-launch
The results
Direct leads
305
Video views
81K
Readers
321K
The Gameplan
what we did
Approach
“Launching a new national brand both online and offline through a Next Gen social media strategy.” A beautiful sentence that we translated together into a three-phase plan, where each phase has its own focus and objectives.
Phase 1: Pre-launch Introducing
and promoting the Jumbo Hockey brand.
Phase 2: Physical Launch
Opening the physical stores both online and offline.
Phase 3: After-launch
Ongoing campaigns that further build on success.
Results
The strategy is clear, the final training sessions have taken place, and the warm-up went well: time for the match! Over a period of 1.5 months, the focus was on the online introduction of the brand, using various channels and diverse expressions.
Following this was the opening of the largest Jumbo Hockey store in Utrecht, located in Galgenwaard. Through a well-executed campaign, the target audience was reached and invited to this festive opening. Couldn’t attend in person? Not a problem, both online and offline, we created a program for everyone to participate.
After the physical store opening, the foundation for Jumbo Hockey was laid. With various ongoing campaigns, we are now working together with Jumbo Hockey to continue building the brand’s positioning. Conquering the hockey retail market doesn’t happen overnight; it requires a strategy.
- Successful launch of the Jumbo Hockey brand
- Reaching the right target audience and prompting action
- Continued and relevant positioning of the brand