Eliza was here Takes a Stand in Sponsoring of Field Hockey
Eliza was here
Services
Concept Creation
Sponsoring
Brand Activation
Content Creation
Results
Potential Leads
4k
Hockey Club
4
Total Reach
191 K
Potential Leads
4k
Hockey Clubs
4
Total Reach
191 K
Eliza was here, the leading travel organization for unique vacations, aims to make its mark in the field of field hockey by sponsoring local clubs, including AHBC, RHV Leonidas, Laren Mixed Hockeyclub, and Oranje-Rood. Goalden serves as the connecting force between Eliza was here and the hockey clubs.
The Gameplan
what we did
Through a pre-established strategic sponsorship plan, Goalden is supporting Eliza was here in its foray into field hockey. The strategic sponsorship plan includes the following components:
Creative Sponsorship Deals
Eliza was here is a proud partner of the respective clubs starting this season. As part of this sponsorship, it offers the top teams the opportunity to prepare optimally for the second half of the season abroad.
Activation Plan
Unique activations take place throughout the season at the selected hockey clubs, such as a well-organized hockey day for playing teams at Leonidas and Laren, and a unique experience during one of the top matches at AH&BC and Oranje-Rood
Branding en content creation
Since the dugout is the place to relax and escape from the crowd, they are now colored in Eliza was here branding at the respective clubs. Also, a large-scale giveaway has been launched for hockey players in the Netherlands. This giveaway emphasizes Eliza was here’s involvement in field hockey and leads to increased visibility and leads.