Rotterdam Baseball Weekend
Client: Neptunus Rotterdam Baseball & Softball Club
Services
Marketing Automation
Online Marketing
Design
The results
SMS triggers
902
Newsletter
readers
3.434
Range
108.416
Strengthening Neptunus Baseball & Softball's marketing automation to enhance communication with members and spectators, especially the Gen-Z community, during the Rotterdam Baseball Weekend.
The Gameplan
what we did
Neptunus Rotterdam, a leading baseball and softball club in the Netherlands, organized Rotterdam Baseball Weekend for the first time this year. A weekend full of baseball games took place at the Neptunus Rotterdam stadium. To improve communication with ticket buyers and raise awareness of the event, GOALDEN developed a revamped marketing strategy. In collaboration with CM.com, GOALDEN also optimized and automated email marketing. The implementation of email automation and a revamped marketing strategy has streamlined and improved Neptunus' ticket sales.
Going forward, GOALDEN and Neptunus Rotterdam will further develop the updated marketing strategy. With a renewed focus on the future, Neptunus Rotterdam will actively develop a dynamic marketing strategy to further connect the Gen-Z target group with the club and improve communication with members.
Watch our video here!