Hockey Experience

Client: ABN AMRO Foundation

Services

Concepting
Brand activation

The results

Schools

40

End days

17

Children

6K +

We created the Hockey Experience program for the ABN AMRO Foundation, which combines hockey life skills lessons based on the Hockey Experience booklet with a corresponding training program. With this program, we contribute to the opportunities and possibilities of this Next Gen group.

The Gameplan
what we did

The ABN AMRO Foundation focuses on children growing up in less privileged environments than their peers, both financially and socially. It's important to consider the next generation and offer these young people the opportunity to discover their interests and talents. The foundation helps this group discover their interests and talents and acquire knowledge and skills. Encouraging these children to reach their full potential is an investment in the future.

The Hockey Experience is a hockey and life skills program for children in grades 5 through 8 (possibly expanded to include grade 4) from schools with disadvantaged children. This day gives children who grow up in a less privileged environment (financially or socially) the opportunity to discover their interests, strengths, and energy. By discovering these areas, the children's confidence in their own knowledge and skills grows. The goal is for children to enjoy the sport and develop life skills through play.

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