Move for Casper
Client: Support Casper
Services
Concepting
Brand Activation
Fundraising
The results
Participants
1.5K
Leads
225
Revenue
€50K
In collaboration with the Foundation “Surviving Pancreatic Cancer,” byBP is mobilizing the entire Netherlands. Operating under the name “Support Casper,” an incredibly dedicated team is working to realize a dream: putting a stop to the devastating impact of pancreatic cancer.
The Gameplan
what we did
Together with Support Casper, we are taking a step further in realizing that dream. We do this by getting the entire Netherlands in motion on May 29 & 30 during the Move for Casper weekend, a COVID-proof event. With the slogan “OAK I’m in,” where OAK stands for Surviving Pancreatic Cancer, we called on all of the Netherlands to participate in this dynamic weekend.
Every distance counts, and every way of moving was allowed: running, bouncing on a space hopper, scootering, golfing, cycling, swimming, walking, tree climbing, or crawling. The sky is the limit.
Move for Casper has made a significant impact in the Netherlands. Various local newspapers have written beautiful pieces about participants, Support Casper, and the event.