Move for Casper
Customer: Support Casper
Services
Concepting
Brand activation
Fundraising
The results
Participants
1.5K
Leads
225
Yield
€50K
In collaboration with the Pancreatic Cancer Survivor Foundation, byBP is getting everyone in the Netherlands moving. Under the name Support Casper, a highly dedicated team is working to achieve a dream: halting the devastating effects of pancreatic cancer.
The Gameplan
what we did
Together with Support Casper, we're taking a step closer to realizing that dream. We're doing this by getting everyone in the Netherlands moving on May 29th and 30th during Move for Casper weekend, a COVID-safe event. With the slogan "OAK, I'm participating," where OAK stands for Surviving Pancreatic Cancer, we called on everyone in the Netherlands to participate in this eventful weekend.
Every distance counted, and any form of exercise was allowed: running, skipping, scootering, golfing, cycling, swimming, walking, tree climbing, or crawling. The sky's the limit.
Move for Casper has made a big impact in the Netherlands. Several local newspapers published interesting articles about the participants, Support Casper, and the event.
Over 100 participants posted a photo on Instagram with the hashtag #OAKikdoemee. Facebook also boasts over 50 posts from enthusiastic participants!
More than 150 people have expressed interest in the Move for Casper newsletter and have subscribed to it.
Everything has contributed to increasing the reach of Move for Casper and thus putting Support Casper even more on the map!