Haarlem Baseball Week - The future of baseball
Clientt: Honkbalweek Haarlem
Services
Strategy
Brand Activation
Sponsoring
Ticketing
Content Creation
Results
Days
8
Season passes sold
14
International Teams
1.2M
Days
8
Season passes sold
14
inter-national teams
1.2M
The largest baseball event in Europe returns after two years, this time with a renewed strategy. Goalden continues to play a significant role in marketing, communication, sponsorship, and strategy for this year’s event.
The Gameplan
what we did
The very first edition of Haarlem Baseball Week took place in 1961. The organizers believed it was time for a refreshed brand strategy. In collaboration with Goalden, a renewed brand strategy was established with the following pillars:
A platform for…
- Baseball
- Innovation
- Talents
- Experience
- Baseball culture
In addition to this updated brand document and strategic advice, Goalden will also support Haarlem Baseball Week with marketing communication, ticketing, content creation, and sponsorship.
For marketing communication and ticketing, the CM.com platform is utilized. Various email automations are set up through this system, monthly newsletters are sent out, and during the event, automated WhatsApp/SMS flows are used to keep visitors informed. Ticket sales are also fully integrated into CM.com.
To boost ticket sales, multiple social advertisement campaigns are set up prior to the event. Goalden has created the content for these campaigns. Click here for a video.
Finally, Goalden will be responsible for recruiting sponsors. Together with Haarlem Baseball Week, we explore how sponsorship can be optimally structured for both parties.